Hubtel, is Ghana’s innovators in software that helps businesses connect with customers. Bacan studio was commissioned to direct and execute this TVC to re-imagine their brand transition from SMSGH, their former company to HUBTEL.

Our design response was to bring their vision to life with a hyper-real CGI design and animation. In so doing, we extended the symbolism of the transformation of the former SMSGH to HUBTEL into a contemporary image that represents this change while introducing a vibrant image reflective of the brand.

Produced at Bacan Studio.